07/03/2013

A inovação no twitter e no facebook



Vale a pena ler este texto sobre o Facebook e o Twitter e como estes estão a destruir o produto tendo em vista o lucro. Uma empresa tem de dar lucro, resta saber de que forma.

Fica aqui uma parte do artigo:


2012 MISSION 
FACEBOOKReignite revenue growth, particularly via mobile; after May 18, appease Wall Street
TWITTERMake enough money to start justifying its $11 billion valuation 
WORST MOMENT 
FACEBOOKProudly touting that CEO Mark Zuckerberg helped code Poke, its copy of the teen sexting app Snapchat.
TWITTERKicking a journalist off Twitter for heckling NBC, its Olympics coverage partner. 
TELLING SIGNS OF USERS' DISCONTENT 
FACEBOOKThe meme of Facebook users posting a copyright notice in their feeds because they don't trust what the service might do with its content
TWITTERThe flight of many longtime Twitterers to App.net, a subscription-based, ad-free Twitter alternative 
INSTAGRAM-RELATED BACKLASH 
FACEBOOKRewriting Instagram's terms of service to state clearly that Facebook can use your photos in ads
TWITTERAccess shut off to Instagram, so users can't see Instagram photos within Twitter and can't find Twitter friends on Instagram 
ICKIEST ADVERTISING PRODUCT 
FACEBOOKCharging individuals $7 to ensure that life events (like getting engaged) are seen by all friends
TWITTERLets brands target ads by specifying users who it thinks are relevant to the product 
WHERE YOU'LL FIND ITS DISAFFECTED USERS 
FACEBOOKPath
TWITTERTumblr