Lions e Red Bull

Vale a pena ler esta revisão dos prémios de lions deste ano.

Especialmente esta parte:
Before I dive into my Cannes review it’s worth highlighting that things would have been radically different if Redbull had entered Stratos Space Jump at Cannes Lions this year. Red Bull has redefined advertising to a point that they don’t even consider it to be advertising and don’t want it to be celebrated as such.

It was reported that Redbull “doesn’t enter the Cannes Lions–focusing instead on shows like the Sports Emmys, where they feel the content belongs.” It certainly was the elephant in the room at the festival. Stratos would have cleaned up in most categories and probably would have taken home the title of “most awarded campaign in advertising history” instead of Dumb Ways to Die.
(bold e sublinhado são meus)